Keneuoe is originally from Lesotho. She moved to Bala in 1997 and began working for Gwynedd Council, where she took advantage of the opportunity to learn Welsh at Aberystwyth University, becoming fluent in the language in 2000. Keneuoe now works in a care home, supporting people with dementia and complex needs.

Promoting people’s rights and focusing on the person and what’s important to them is an important part of Keneuoe’s role. By communicating with residents in their preferred language, Keneuoe is able to build relationships with and support them, which helps them maintain their well-being.

Courteney Farley from Pineshield gives us a taster of her role as a Home Care Worker and how she makes a difference to people's day everyday. We'd like to thank Tommy Rhys-Powell for acting as the care receiver in this TV advert, Tommy's from The Hijinx Actors.

In 2019, Naomi helped launch the Social Care and Health Apprenticeship Scheme within Monmouthshire County Council to create a pathway for those interested in a career in care.

Naomi used her own experience from studying as a physiotherapist to create a rotational placement approach so that apprentices could gain experience in a wide variety of roles to help them find the right profession for them within care.

Naomi experienced the care system first hand growing up in foster care and wanted to use her experiences to help other young people in similar situations.

While working for her local council’s finance department, the apprenticeship provided Naomi with the perfect opportunity to begin a career in social care while crucially allowing her to continue to earn a wage.

The qualification Naomi gained from her apprenticeship gave her the additional UCAS points she required to apply for an undergraduate place at University of South Wales where she is now a third year Student Social Worker.

After completing her undergraduate degree in English Literature, Emily applied for an apprenticeship in social care to find a career where she could make a difference.

Despite having no previous experience in the sector, the apprenticeship provided Emily with a hands-on and nurturing learning environment where she could shadow experienced professionals and senior practitioners.

Upon completion of her apprenticeship, Emily enrolled on a Masters degree in Social Care at Cardiff University with the hope of qualifying as a social worker.

After struggling to engage with school, Callum was supported to take on a placement at a local care home where his respect and care for residents made him the perfect candidate for an apprenticeship in social care.

Callum’s confidence has continued to grow as he has progressed through his qualification where he has been supported by a personal mentor who is able to tailor his responsibilities to include more complex care such as emergencies when he becomes ready.

Despite the challenges, Callum’s pride and satisfaction in his work is rooted in the appreciation and gratitude shown by the residents he cares for.

In a handwritten letter from one resident, they described him as a “born carer”.